Pictures, pictures, and more pictures. The goal here is to reach consumers who are interested in the things that you offer them. Display advertising uses placement ads on similar websites which is called affinity audience. We can target someone who may be interested in a specific topic.
i.e. You sell BWM performance parts. Someone is on a BWM forum for their local forum which is all about building their performance BMW’s. Your ad can show on their site with an image to attract the customer.